Info and Ads allows anyone on Facebook to view the active ads a Page is running as well as the ability to learn more information about the Page (such as the date created and any previous name changes).” Why is this big?īasically, it means that now, you’re able to spy on your competitors’ ads a whole lot easier. This section is designed to bring additional transparency to Pages and the ads they’re running. The cost of Facebook ads depends on your industry, campaign objective, and bidding model, like cost-per-click (CPC) or cost-per-thousand-impressions (CPM). As marketers, we’ve seen a wide array of changes come to the platform - new processes for ad review and approval, easier to understand privacy settings, and regulations on certain ad types (like political messages).Īnd in June 2018, Facebook announced a change that changed everything for digital marketers: “Today, June 28, we’re introducing a new Info and Ads section on Pages. The biggest benefit of Facebook ads is the ad targeting function that lets you pinpoint specific people who. But last year, something big happened…Ĭambridge Analytica brought a whole slew of negative press to Facebook. Define your Facebook advertising target audience. In the past, we’ve always screenshotted the best Facebook ads we’ve seen when scrolling through our News Feed or Instagram. ![]() We’re cookied on nearly every website you could imagine, and we’re always on the hunt for the best tactics to use in our own Facebook advertisements. ![]() As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis.
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